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Ferrari Land Pit Lane Restaurant

In 2016, Daroff Design was retained by Port Aventura World Parks Resort near Barcelona Spain, to create a themed entertainment restaurant venue for their exciting Ferrari Land Resort. In collaboration with the Port Aventura design and development team, Daroff Design proposed to design this venue as a celebration of the Ferrari Brand, Enzo Ferrari, the Ferrari cars and the Ferrari race drivers, crews and team owners by highlighting the Ferrari Brand decade-by-decade, beginning in the late 1940’s through to the present day. A total of nine decades of Ferrari’s world-wide dominance in the field of motor sports are represented in this experiential dining facility. 

DDI created 9 separate venues within the overall 300 + seat restaurant, each themed with iconic images of Ferrari cars and the Ferrari racing teams at the winner’s podium, which keeps with the celebratory theme. 

When guests arrive at the Ferrari Celebration Café, they are invited to join in the celebration by selecting one of these nine venues, each furnished and themed for one of the nine decades of the Ferrari brand and illustrating the state-of-the-art development of the Ferrari cars, equipment and gear decade-by-decade. Employees wear iconic Ferrari uniforms to further enhance the immersive thematic guest experience.