DDI provided interior design services for the renovation and adaptive reuse of the landmark PSFS Building into the Loews Philadelphia Convention Center Hotel. Taking the cue from the international style of the modernist era, DDI created a palette of colors, textures and patterns, inspired by Hollywood’s cinematic vision of the 1930’s.

Loews’ guests appreciate the meticulously detailed interior evocative of that era juxtaposed with accessible, modern technology and media, all while enjoying amenities and features they expect from a Loews hotel. This project included 585 guestrooms, a 265 seat restaurant/ bar, a 50,000 sq ft meeting/ ballroom, hospitality suites, presidential suites, junior suites, elevator lobbies, a fitness center with an indoor pool, a new back-of-house and an employee cafeteria.