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In January of 2011, Comcast purchased NBCUniversal. As part of the corporate integration process Comcast wanted to create a new office environment that both respected the substantial NBCU brand but also acknowledged and was expressive of Comcast and this new pairing.

DDI was retained initially by Comcast and later by NBCU to provide design services for two full and non-contiguous floors within the high-rise elevator banks of 30 Rockefeller Plaza, NYC. The two floors each represent a floor plate of approximately 26,560 gross square feet with a tenant usable floor area of 22,280 usable square feet. An icon on the New York City skyline, 30 Rockefeller Plaza is of late 1920’s to early 1030’s vintage and has designated historic status.

The initial project on the 47th floor was completed in August of 2011. Primarily an operational floor, the vocabulary of glass fronted office and low paneled open plan partitions was a big departure from the compartmentalized design approach of many of NBCU’s existing operational floors. Office metrics were modified to accommodate this new planning approach and a higher density was achieved.